Newham time-lapse footage of the Olympic Park being built

By Newham.gov.uk / 8 June 2012

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Newham time-lapse footage of the Olympic Park being built

A time-lapse video showcasing the unparalleled regeneration taking place in the main Olympic borough has won the prestigious Chartered Institute of Public Relations (CIPR) - Digital Excellence Award.

Nine years of incredible change captured in just 107 seconds

The CIPR Local Public Services Awards recognise best practice in local public services communications, marketing and PR.

The 'Game On' video was released before the London Olympic and Paralympic Games last year; it achieved more than 50,000 views in a fortnight and topped the Guardian viral chart. The video also received worldwide attention.

Newham Council compiled the video from nine years of footage which included the construction of Stratford International Train Station, Westfield Stratford City and the Olympic Park.

The video was devised to help people associate the area - the home of the 2012 Games - with Newham the borough and place and raise the council's profile.

With more than 60% of the Games taking place in the borough (including the Olympic village, Olympic Stadium, Aquatics Centre, velodrome and warm-up tracks), creating a time-lapse video provided the council with the opportunity to capture the astonishing transformation taking place and put the borough firmly on the map.

Newham beat off completion from five other councils across England and the award was judged by a panel of independent judges, chosen for their experience and expertise in PR and communications in local public services.

A spokesperson for CIPR said: "A time-lapse camera gave a compelling picture of the transformation of an area of East London from industrial wasteland to vibrant Olympic park.

"The camera captured what was going on. It clearly positioned the council as integral to the success of the regeneration. The sheer volume of views of the film online were testament to the impact it had. Clear evaluation and a cracking but simple creative idea made this entry stand out from the pack."

Sir Robin Wales Mayor of Newham said: "This video showcased the unprecedented transformation of Newham and East London and how the London Games have helped to be a catalyst for change.

"We've been at the heart of shaping the Games and the regeneration taking place across the borough, which has created thousands of jobs and opportunities for residents.

"The award recognises the hard work of the council in capturing people's attention around the Games, getting people excited about the biggest sporting event in the world and promoting Newham to worldwide audience."

 

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